- Industrial Design
- Product Development
Product Development Process



Product Development Process

As every product is made for a customer, the customer’s point of view is the key to the design and it requires continuous contact with the customer. Industrial design is a professional activity to create and develop new product ideas that optimize the usefulness, function and appearance of the products by considering the benefits of both the user and the producer.

Written or oral information related to the requested design is asked in advance with the submittal of design request. Our product development process starts after signing of agreement.
The required improvement and intended usage of product, follow up of technological developments and examination of the competitors status are carried out together with the sales, marketing and service analysis with the help of preliminary information related to the design. After these, preliminary cost studies, feasibility studies and patent researches are carried out.

Ergonomics researches are carried out by considering the innovations that the product brings and the advantages that the product provides to the user. 3D CAD models are prepared by reviewing the possible or the required restrictions of the brand. A study for the determination of a main model is made after the presentation of these models.

The ergonomics of the design is reviewed during the detailed design stage. 1/1-scaled model of the product is prepared on computer by reflecting the technical, production and aesthetical expectations to the design. The design of the mechanism of the identically operating parts is detailed. These are the engineering studies carried out to test the prototype and production processes of the design on virtual medium.

Another subject in product development is the reverse engineering concept. Reverse engineering is to examine systematically the competitor’s product sold in the market and is to gain detailed information about the product. Reverse engineering term is negatively affected because of usage of the relevant technologies in order to have illegal copies of the original designs through unfair competition. Today, reverse engineering concept is considered to be an application that is used for the production of new products and the design of the new versions of old products. The term “reverse” used here comes from the duplicity of the data transfer between the digital and physical worlds.

Engineering analysis and tests are carried out for researching and estimating the operation limits of the product in the operating conditions.


Prototyping and prototype product issue also play a significant role in product development. Products as a result of industrial design are modelled in three dimensions on computer and physical and virtual worlds are bound with this method. This is a precise and effective product development stage. Alternative designs can therefore be tested by being created in a shorter period of time. Problems are noticed and removed in the design stage because of fast prototyping and one-to-one sampling.

Once the prototype production method is determined, the required study for the prototype production is made on 3D CAD medium. Mould production starts with the approval of the prototypes.

In order to make this process more efficient and to serve better, our customer can participate interactively in the design stages through internet with the help of the display program, which is temporarily installed to our customer’s computer or follow the design stages from our web site. Thus, the time obstacle of the design stage is avoided.



Address : Yassibag Koyu, Kargaoglu Mevkii, No:4 41050

Phone :

+90 262 367 44 00 (pbx)

Fax :

 +90 262 367 44 05