Product Development Process
As every product is made for a customer, the customer’s point of
view is the key to the design and it requires continuous contact
with the customer. Industrial design is a professional activity
to create and develop new product ideas that optimize the
usefulness, function and appearance of the products by
considering the benefits of both the user and the producer.
Written or oral information related to the requested design is
asked in advance with the submittal of design request. Our
product development process starts after signing of agreement.
The required improvement and intended usage of product, follow
up of technological developments and examination of the
competitors status are carried out together with the sales,
marketing and service analysis with the help of preliminary
information related to the design. After these, preliminary cost
studies, feasibility studies and patent researches are carried
Ergonomics researches are carried out by considering the
innovations that the product brings and the advantages that the
product provides to the user. 3D CAD models are prepared by
reviewing the possible or the required restrictions of the brand.
A study for the determination of a main model is made after the
presentation of these models.
The ergonomics of the design is reviewed during the detailed
design stage. 1/1-scaled model of the product is prepared on
computer by reflecting the technical, production and aesthetical
expectations to the design. The design of the mechanism of the
identically operating parts is detailed. These are the
engineering studies carried out to test the prototype and
production processes of the design on virtual medium.
Another subject in product development is the reverse
engineering concept. Reverse engineering is to examine
systematically the competitor’s product sold in the market and
is to gain detailed information about the product. Reverse
engineering term is negatively affected because of usage of the
relevant technologies in order to have illegal copies of the
original designs through unfair competition. Today, reverse
engineering concept is considered to be an application that is
used for the production of new products and the design of the
new versions of old products. The term “reverse” used here comes
from the duplicity of the data transfer between the digital and
Engineering analysis and tests are carried out for researching
and estimating the operation limits of the product in the
Prototyping and prototype product issue also play a significant
role in product development. Products as a result of industrial
design are modelled in three dimensions on computer and physical
and virtual worlds are bound with this method. This is a precise
and effective product development stage. Alternative designs can
therefore be tested by being created in a shorter period of
time. Problems are noticed and removed in the design stage
because of fast prototyping and one-to-one sampling.
Once the prototype production method is determined, the required
study for the prototype production is made on 3D CAD medium.
Mould production starts with the approval of the prototypes.
In order to make this process more efficient and to serve better,
our customer can participate interactively in the design stages
through internet with the help of the display program, which is
temporarily installed to our customer’s computer or follow the
design stages from our web site. Thus, the time obstacle of the
design stage is avoided.